Monthly SEO Tasks for Better Rankings and More Traffic

Yet, the link selling industry is quite alive and buying backlinks is a common practice. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources. There is no official metric by Google that would represent the authority of a page but there are many metrics by commercial tools that can help you with the estimation. As we’ve explained previously with PageRank, pages with quality links pointing to them also pass more link equity to your page. They are not the same and while the PageRank metric was discontinued, the PageRank algorithm is still a part of Google’s ranking. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link.

• If you ultimately don’t have the time, hiring a reputable SEO company is a great option, and the cost of SEO is probably more affordable than you think.
• That said, using unique, well-written meta descriptions can have a positive impact on the number of clicks you ultimately receive.
• On-page SEO is a key way to ensure your webpages hit the right notes with both Google and your audience.
• Here’s a beginner-friendly guide on measuring conversion rates and click-through rates for SEO success.

Partnering with a professional SEO company ensures your website stays ahead in search engine rankings. By understanding user behavior, you can adjust your strategy to focus on what works best. Continuous improvements in technical SEO contribute to steady SEO growth over time. Consistent SEO efforts ensure long-term improvements in rankings and visibility. Are you struggling to boost your website’s visibility in search engine results?

Is SEO Worth Learning?

Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche. Learn more about how marketers use search engine optimization to rank higher and increase traffic. The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google.

The Authority for All Things SEO

With this and other digital marketing strategies, your business can expand beyond local markets and attract a global customer base. SEO ensures that your website appears in front of the people most likely to buy your product or service. It helps attract a targeted audience searching for what you offer.

The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic. The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. Choosing the right SEO optimization service is essential for your business growth. A well-planned SEO strategy improves your search engine SEO Anomaly rankings and boosts organic traffic.

Sort the issues based on how serious they are and the number of pages they impact. Click on a specific issue to learn more about it, see which pages are affected, and get advice on how to fix it. Once the audit is complete, you’ll see an overall “Site Health” score. This can take a few minutes to several hours, depending on the size of your website. The topics you discovered using the Topic Research tool are not only a great source of inspiration, but also a powerful asset for your SEO efforts. This can help you understand what type of content performs well in your niche.

Like search volume, keyword difficulty (KD), and competitive density (Com.). Effective CRO involves analyzing user behavior, conducting A/B tests, and optimizing key elements like landing pages, call-to-action buttons, and overall site navigation. When executed correctly, these data-driven strategies can lead to conversion rate improvements of 15-30%.