What Is an SEO Audit? Why Do an SEO Audit? And How?

By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable. By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content. It makes it more relevant and trustworthy (as long as you link to trustworthy website). You probably know that good content is the key to good ranking. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.

It monitors for pages that no longer perform well and gives recommendations on how to fix them. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months. For example, our list of top Google searches declined massively in 2021. It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag.

Which type of SEO audit should companies buy?

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. SEO Anomaly Here, we highlight pages that have zero internal links pointing to them.

Track Your Progress and Automate SEO Audit Reports

All SEO audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized. Securing your website is vital for every website today, not just those dealing with sensitive information. You can easily monitor your site’s security status with this report. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. Print ads, on the other hand, come with inherent limitations.

Step 5: Audit Report, Recommendations, and Ongoing SEO Plan

In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages. If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time.

• “We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.”
• There are no shortcuts with search engine optimization, so don’t base your enterprise SEO strategy from an SEO audit checklist you found on the web.
• Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores).
• Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.